Bezeq Be

Brand strategy / Product design / Out of the box experience


Simply smart router

Be by Bezeq is an opportunity to challenge the status quo of WiFi routers by combining innovative technologies, fresh design and holistic connectivity experience.

Design approach

A router that is a family member

We wanted to create a device that will feel homie and warm and would naturally find its place in the center of our living room.

Mechanical design

Technical details into design features

Technical challenges such as heat dissipation have become beautiful design features that made the product unique and sophisticated.