Nike Fit

Design strategy / Product design / Mechanical design


Truly, perfectly fits

Nike Fit is a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style performance.

Design approach

Super simplicity

Our design of the Nike fit mat was set to create a super simple in-store experience while providing the “Nike” look and feel. We’ve decided to use the most simple forms and materials to emphasize the simplicity of the Nike fit solution.

Mechanical design

Iterative exploration

Our work was focused on examining the right materials and production tools to reach the perfect combination of production costs, quality, and accuracy.