Global Brand Experience / Digital Strategy
Novo Nordisk, a global healthcare leader, chose Manyone as their partner to deliver an ambitious refreshed experience of the Novo Nordisk brand. It’s been 20 years since the last major overhaul of the corporate identity, and our task was to ensure that the Novo Nordisk brand is as distinct and trusted as ever so the millions of people in touch with the brand globally will continually associate the brand with the values they represent
Core to the task was to ensure that the distinct and purpose-driven brand stayed inherently Nordic and true to the Novo Nordisk heritage, that the brand experience was digital by default, and that it resonates with a global audience. Based on three brand experience drivers: Simple, Authentic and Distinct, the key deliverables were a refreshed corporate visual identity and a new digital strategy.